QBE is one of Australia’s most successful companies but most Australians knew of this workplace. Our first challenge was to attract a variety of employees, at all levels and skills, which may have previously over looked the opportunities of working at QBE.

We developed ‘Australia’s Best Kept Secret’ to highlight that a job or career at QBE can offer rewards as well as stability in the uncertain time of the GFC. The second challenge was to give a fresh and unique look and feel to deliver this message, and to appeal to the multitude of employees required, whilst still maintaining a professional approach to suit the overall brand. I was responsible for the creative concept, design and illustrations of the QBE character.